Sunday, March 20, 2011

Media Bias?

We recently discussed media bias in class. In particular we discussed the Grosclose & Milyo article and what they observed about media bias. In their article they looked at scores given to Congress members by the ADA. The scores were also based on which sources (or rather think tanks) the congressional representatives used. They basically concluded that bias equals preference, and that there is a (mostly) liberal preference in the media.

There is an article by William Eveland and Dhavan Shah which also analyzes the existence of media bias. Within their article they include statistics, experiments, and meta-analyses on the subject. They come to slightly different conclusions that Grosclose & Milyo. Eveland and Shah essentially conclude that bias does exist, though to a minimal extent, and that it is the result of many factors, from social communications networks to ideological inclinations. However, they believe that there is actually a conservative bias in the media.

What I think we can all draw from this is that in a way, both articles are right. While a significant amount of media bias may be an exaggeration of the situation, there is indisputably a slight amount. This minimal bias is quite possible the result of preference (also known as ideological inclination) on the part of the individual as well as members of his/her social communications network.

Solutions such as the nationalization of the media or the establishment of a government run media outlet is extreme and not viable. Until the day that everyone realizes that they should try to be more partial and objective, I think that at least a minimal level of bias should be expected by viewers/consumers who should compensate for it.

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